Privacy Policy
Last updated 27 October 2026
This Privacy Policy explains how MercMetrics Creative Consultants LLP, which trades as The Merc, collects, uses, shares and protects personal data when you visit themerc.design, contact us, book a call, pay us or work with us. It is written to comply with India’s Digital Personal Data Protection Act, 2023, the Information Technology Act, 2000 and the rules made under them.
1. Who is responsible for your data
MercMetrics Creative Consultants LLP (LLPIN ABC-9479), 71/241, Sector 7, Pratap Nagar Housing Board, Pratap Nagar, Sanganer, Jaipur, Rajasthan 302033, India, is the data fiduciary responsible for your personal data. You can reach us at nitin@themerc.design.
2. What we collect
Contact form: your name, email address, phone number and message.
Call bookings: your name, email address, meeting time and anything you add to the booking, collected through Cal.com.
Payments and invoices: your name, email, billing address, company name, GSTIN (for Indian clients) and payment details. Card payments are processed by Stripe; we never see or store your full card number. For bank transfers, we receive the details shown on the transfer.
Project information: business details, content, brand assets, files and feedback you share with us, and access to your website, CMS, analytics or search tools when the work needs it.
Website usage: pages visited, referring site, device and browser type, and approximate location, collected through Framer Analytics.
Communications: emails, messages and call notes exchanged with you.
3. How we use your data
To reply to your enquiries and schedule calls.
To deliver the services you buy, including access to your systems where needed.
To send invoices, collect payments, process refunds and meet tax and accounting obligations.
To understand how the website is used and improve it.
To protect our business, prevent fraud and meet legal obligations.
We do not sell your personal data. We do not currently send marketing emails. If we start, we will only send them with your consent, and you can opt out at any time.
4. Our grounds for using your data
We use your data with your consent, which you give when you fill in a form, book a call or share information with us, and for legitimate uses permitted by law, such as providing a service you asked for and complying with legal obligations. You can withdraw consent at any time. This does not affect anything done before you withdrew it.
5. Who we share it with
We share data only with service providers who help us run the business, and only what they need:
Framer (website hosting and analytics), Cal.com (call booking), Stripe (payments), Google Workspace (email and documents), Notion (project notes), Figma (design files), Slack (project communication), and our customer relationship management (CRM) tool.
We may also share data with our accountants and legal advisers, and with government or law enforcement authorities when the law requires it.
6. International transfers
Some of our service providers store data outside India, including in the United States. We use established providers with recognised security standards, and we transfer data only as permitted under Indian law.
7. Access to your systems
When you give us access to your website, CMS, analytics or search tools, we use it only for the agreed work, keep credentials secure and do not share them. When the work ends, we stop using that access, and we remove it or ask you to remove it.
8. How long we keep data
Project files and records: for 3 years after the project ends.
Enquiries that do not lead to a project: for 2 years.
Invoices and payment records: for as long as Indian tax and accounting laws require.
After these periods, we delete or anonymise the data.
9. How we protect data
We follow reasonable security practices, including restricted access, secure accounts with our service providers and sharing data only with people who need it for the work. No system is completely secure, but we work to protect your data and will notify you and the authorities of a personal data breach where the law requires it.
10. Your rights
Under the Digital Personal Data Protection Act, 2023, you can ask us to give you a summary of the data we hold about you, correct, complete or update it, erase it when it is no longer needed, or nominate someone to exercise your rights on your behalf. You can also raise a grievance with us.
Email nitin@themerc.design to make a request. We respond within 30 days. If you are not satisfied with our response, you can complain to the Data Protection Board of India.
If you are based outside India, for example in the United States or the United Arab Emirates, you may have additional rights under your local law, and we will honour requests that apply to us.
11. Cookies and analytics
Our website uses Framer Analytics to understand visits and page performance. Framer may use cookies or similar technologies for this. You can block or delete cookies in your browser settings; the site will still work.
12. Children
Our website and services are meant for businesses and are not directed at anyone under 18. We do not knowingly collect data from children.
13. Changes to this policy
We may update this policy from time to time. The date at the top shows the latest version. If we make a significant change, we will tell clients we are working with.
14. Contact and grievance officer
Nitin Mathur, Designated Partner and Grievance Officer
MercMetrics Creative Consultants LLP (LLPIN ABC-9479), 71/241, Sector 7, Pratap Nagar Housing Board, Pratap Nagar, Sanganer, Jaipur, Rajasthan 302033, India
Email: nitin@themerc.design · Phone: +91 90794 44831
We acknowledge every complaint within 48 hours and aim to resolve it within one month of receiving it.