SENIOR-LED PRODUCT DESIGN STUDIO

SENIOR-LED PRODUCT DESIGN STUDIO

Design partner for startups & product teams

Design partner for startups & product teams

Senior-led design for products, websites and launch experiences. Work with us on a focused project or as ongoing support for your team.

Senior-led design for products, websites and launch experiences. Work with us on a focused project or as ongoing support for your team.

A few teams we’ve designed for

B2B Fintech

Product UX · Web

Beauty & Cosmetics

Content Analytics UX

AI & Web3

Product UX · UI

AI Hiring

Website · Webflow

HR Technology

Product UX · UI

Digital Products

Website · CRO

Technology Services

Website Design

Investment Technology

Web & App Design

Mentorship Platform

Product UX · UI

Technology & BI

Product UX · Web

Smart Home & IT

Website Redesign

Customer Experience

Brand Identity

CLIENT PERSPECTIVE

Nitin and The Merc have been invaluable in shaping the branding and design of the DEEP brand and deep-projects.ai platform over the past few years.

Nitin is responsible and detail-oriented and always happy to walk you through the rationale behind every design choice, from the conceptual foundations down to the smallest detail. He pairs this with a keen eye for the bigger picture, ensuring a consistent look, feel and experience across every page and feature of the platform. He’s a true professional who’s genuinely easy and pleasant to work with. What started as a relatively short-term commitment turned into a multi-year collaboration — which says a lot.

Thanks for everything you did for DEEP Nitin!

Jan Horlings

Director, DEEP Initiatives Inc.

LinkedIn recommendation

B2B Fintech

Product UX · Web

Beauty & Cosmetics

Content Analytics UX

AI & Web3

Product UX · UI

AI Hiring

Website · Webflow

HR Technology

Product UX · UI

Digital Products

Website · CRO

Technology Services

Website Design

Investment Technology

Web & App Design

Mentorship Platform

Product UX · UI

Technology & BI

Product UX · Web

Smart Home & IT

Website Redesign

Customer Experience

Brand Identity

CLIENT PERSPECTIVE

Nitin and The Merc have been invaluable in shaping the branding and design of the DEEP brand and deep-projects.ai platform over the past few years.

Nitin is responsible and detail-oriented and always happy to walk you through the rationale behind every design choice, from the conceptual foundations down to the smallest detail. He pairs this with a keen eye for the bigger picture, ensuring a consistent look, feel and experience across every page and feature of the platform. He’s a true professional who’s genuinely easy and pleasant to work with. What started as a relatively short-term commitment turned into a multi-year collaboration — which says a lot.

Thanks for everything you did for DEEP Nitin!

Jan Horlings

Director, DEEP Initiatives Inc.

LinkedIn recommendation

B2B Fintech

Product UX · Web

Beauty & Cosmetics

Content Analytics UX

AI & Web3

Product UX · UI

AI Hiring

Website · Webflow

HR Technology

Product UX · UI

Digital Products

Website · CRO

Technology Services

Website Design

Investment Technology

Web & App Design

Mentorship Platform

Product UX · UI

Technology & BI

Product UX · Web

Smart Home & IT

Website Redesign

Customer Experience

Brand Identity

CLIENT PERSPECTIVE

Nitin and The Merc have been invaluable in shaping the branding and design of the DEEP brand and deep-projects.ai platform over the past few years.

Nitin is responsible and detail-oriented and always happy to walk you through the rationale behind every design choice, from the conceptual foundations down to the smallest detail. He pairs this with a keen eye for the bigger picture, ensuring a consistent look, feel and experience across every page and feature of the platform. He’s a true professional who’s genuinely easy and pleasant to work with. What started as a relatively short-term commitment turned into a multi-year collaboration — which says a lot.

Thanks for everything you did for DEEP Nitin!

Jan Horlings

Director, DEEP Initiatives Inc.

LinkedIn recommendation

Selected Work

TREVEX · B2B FINTECH

Turning an early directory concept into a broader B2B trade-credit platform.

Product UX

Reusable product patterns

Brand

Webflow

Since 2023

Partnership

Hilton + FedEx

TREVEX customers

TREVEX · B2B FINTECH

Turning an early directory concept into a broader B2B trade-credit platform.

Product UX

Reusable product patterns

Brand

Webflow

Since 2023

Partnership

Hilton + FedEx

TREVEX customers

TREVEX · B2B FINTECH

Turning an early directory concept into a broader B2B trade-credit platform.

Product UX

Reusable product patterns

Brand

Webflow

Since 2023

Partnership

Hilton + FedEx

TREVEX customers

Faraz Ashraf

Co-Founder · TREVEX Technology Limited · Dubai, UAE

Verified Clutch review · Apr 30, 2025 · 5.0/5

PROJECT MANAGEMENT AND COLLABORATION

The team is really easy to work with. They kept us updated regularly, were quick to respond whenever we had questions or changes, and always delivered on time. Even when we had last-minute design needs, they handled them without any fuss. It felt like they were genuinely part of our team and invested in getting things right.

WHAT STOOD OUT

What stood out to me the most was how available they were — it never felt like we were waiting on them. On top of that, their grasp of the principles behind good UI/UX wasn’t just surface-level; they really understood the why behind each design choice, which made a big difference.

Faraz Ashraf

Co-Founder · TREVEX Technology Limited · Dubai, UAE

Verified Clutch review · Apr 30, 2025 · 5.0/5

PROJECT MANAGEMENT AND COLLABORATION

The team is really easy to work with. They kept us updated regularly, were quick to respond whenever we had questions or changes, and always delivered on time. Even when we had last-minute design needs, they handled them without any fuss. It felt like they were genuinely part of our team and invested in getting things right.

WHAT STOOD OUT

What stood out to me the most was how available they were — it never felt like we were waiting on them. On top of that, their grasp of the principles behind good UI/UX wasn’t just surface-level; they really understood the why behind each design choice, which made a big difference.

CATALYST BY HEAD2NET · ENTERPRISE BI

Making complex business intelligence easier for business teams to navigate.

Product UX/UI

Enterprise SaaS

Information Architecture

Reporting UX

Self-service reporting

Designed experience

Data · Reports · Governance

Multi-role platform

CATALYST BY HEAD2NET · ENTERPRISE BI

Making complex business intelligence easier for business teams to navigate.

Product UX/UI

Enterprise SaaS

Information Architecture

Reporting UX

Self-service reporting

Designed experience

Data · Reports · Governance

Multi-role platform

CATALYST BY HEAD2NET · ENTERPRISE BI

Making complex business intelligence easier for business teams to navigate.

Product UX/UI

Enterprise SaaS

Information Architecture

Reporting UX

Self-service reporting

Designed experience

Data · Reports · Governance

Multi-role platform

CATALYST BY HEAD2NET · ENTERPRISE BI

Making complex business intelligence easier for business teams to navigate.

Product UX/UI

Enterprise SaaS

Information Architecture

Reporting UX

Self-service reporting

Designed experience

Data · Reports · Governance

Multi-role platform

Testimonials

Good work. Better relationships.

What clients say about the work, the process, and the people behind The Merc.

“I spoke with the team this morning — they’re very pleased with the new planned design.”

Chuck Ros

Phoebe Insights

“The design looks great, and the development has come out really well too. Just need to add the final content and make it live!”

Dr. Rekha Chaudhari

ZEP Foundation

“Stunning. I loved it. So beautiful work!”

Girish S

Markathon

“Really good job on this project, bro! We loved the whole process, man!”

Edoardo

Director of Digital Analytics · Huda Beauty

Clutch review · 5.0/5

“We were impressed with their creativity and ability to understand our requirements. They put in good research work, presented thoughtful approaches to the brand transition, and remained supportive throughout the iterations.”

Ravi Raizada

Chief Consultant · Center for Business & Technology

Clutch review · 4.5/5

“They delivered all items on time, maintained clear communication, and consistently prioritized feedback. Their availability, proactive approach to problem-solving, and commitment to excellence made the entire process seamless and efficient.”

Mohammed Munir

Co-Founder & Managing Director · Uniqueorns

“I spoke with the team this morning — they’re very pleased with the new planned design.”

Chuck Ros

Phoebe Insights

“The design looks great, and the development has come out really well too. Just need to add the final content and make it live!”

Dr. Rekha Chaudhari

ZEP Foundation

“Stunning. I loved it. So beautiful work!”

Girish S

Markathon

“Really good job on this project, bro! We loved the whole process, man!”

Edoardo

Director of Digital Analytics · Huda Beauty

Clutch review · 5.0/5

“We were impressed with their creativity and ability to understand our requirements. They put in good research work, presented thoughtful approaches to the brand transition, and remained supportive throughout the iterations.”

Ravi Raizada

Chief Consultant · Center for Business & Technology

Clutch review · 4.5/5

“They delivered all items on time, maintained clear communication, and consistently prioritized feedback. Their availability, proactive approach to problem-solving, and commitment to excellence made the entire process seamless and efficient.”

Mohammed Munir

Co-Founder & Managing Director · Uniqueorns

“I spoke with the team this morning — they’re very pleased with the new planned design.”

Chuck Ros

Phoebe Insights

“The design looks great, and the development has come out really well too. Just need to add the final content and make it live!”

Dr. Rekha Chaudhari

ZEP Foundation

“Stunning. I loved it. So beautiful work!”

Girish S

Markathon

“Really good job on this project, bro! We loved the whole process, man!”

Edoardo

Director of Digital Analytics · Huda Beauty

Clutch review · 5.0/5

“We were impressed with their creativity and ability to understand our requirements. They put in good research work, presented thoughtful approaches to the brand transition, and remained supportive throughout the iterations.”

Ravi Raizada

Chief Consultant · Center for Business & Technology

Clutch review · 4.5/5

“They delivered all items on time, maintained clear communication, and consistently prioritized feedback. Their availability, proactive approach to problem-solving, and commitment to excellence made the entire process seamless and efficient.”

Mohammed Munir

Co-Founder & Managing Director · Uniqueorns

What We Do

Design support from product thinking to shipped experience.

Work with us on a focused project or bring us into your team for ongoing execution.

Work with us on a focused project or bring us into your team for ongoing execution.

From new products to complex product redesigns.

We design digital products from first flows to production-ready interfaces, whether you're starting from zero or evolving an existing platform.

MVP & zero-to-one

Product redesign

UX/UI

Complex workflows

Design systems

From new products to complex product redesigns.

We design digital products from first flows to production-ready interfaces, whether you're starting from zero or evolving an existing platform.

MVP & zero-to-one

Product redesign

UX/UI

Complex workflows

Design systems

01 · Product Design

From new products to complex product redesigns.

We design digital products from first flows to production-ready interfaces, whether you're starting from zero or evolving an existing platform.

MVP & zero-to-one

Product redesign

UX/UI

Complex workflows

Design systems

02 · Websites & GTM

Websites built to make the product easier to understand and buy.

From launch sites to conversion-focused landing pages, we handle strategy, design and implementation around the business objective.

Marketing websites

Landing pages

GTM launches

CRO

Framer & Webflow

03 · Design Engineering

Closing the gap between design and the shipped interface.

We carry interface decisions into responsive, interaction-rich builds so less gets lost between design and production.

Framer development

Webflow development

Interaction design

Responsive implementation

Design QA

04 · Embedded Design

Senior design capacity when the roadmap is moving faster than the team.

We work alongside internal product and engineering teams on an ongoing basis, taking ownership of design work without adding another layer of agency management.

Product support

Feature design

Design systems

GTM support

Ongoing design

How We Work

A clear process, from first conversation to lasting support.

A clear process, from first conversation to lasting support.

A clear process, from first conversation to lasting support.

1.

Understand the context.

We get close to your product, users and business to understand what needs to change and why.

2.

Align on priorities.

Together, we agree on the immediate objective, scope and what to tackle first, so the work stays focused.

3.

Work alongside your team.

We collaborate directly with founders, product and engineering, with clear ownership and open communication.

4.

Design in tight iterations.

We share real work frequently, review decisions together and refine the experience as we learn.

5.

Carry it through.

We support systems, handoff, implementation and design QA where needed, so the work holds up when it ships.

A focused first conversation

A focused first conversation

1 / 5 · Understand

Vast soft yellow field with distant mountains under a bright blue sky, creating a serene and open landscape.

Let’s talk about what you’re building.

Tell us about the product, the challenge and where you need design support.

Vast soft yellow field with distant mountains under a bright blue sky, creating a serene and open landscape.

Let’s talk about what you’re building.

Tell us about the product, the challenge and where you need design support.

Vast soft yellow field with distant mountains under a bright blue sky, creating a serene and open landscape.

Let’s talk about what you’re building.

Tell us about the product, the challenge and where you need design support.